광장시장 순희네 빈대떡, A Crispy Slice of Korean Street Food History
A Must-Try Spot, Soonheene Bindaetteok in Seoul’s Gwangjang Market
When exploring the food culture of Korea, one dish that carries both tradition and comfort is bindaetteok, also known as Korean mung bean pancake. Unlike modern fusion dishes, bindaetteok has been enjoyed for centuries, often served during special occasions and family gatherings. In the past, Koreans would grind soaked mung beans, mix them with pork, kimchi, or vegetables, and fry them into a golden pancake. It was seen as hearty food, a dish that symbolized warmth, community, and sharing. Even today, the image of bindaetteok remains nostalgic for many Koreans, often reminding them of home-cooked meals or bustling traditional markets.
Among the many places that serve this dish, Soonhee’s Bindaetteok (순희네 빈대떡) stands out as a legendary restaurant. Located in the heart of Gwangjang Market, Seoul’s oldest traditional market, Soonhee’s Bindaetteok has gained fame both among locals and international visitors. The shop first became popular thanks to word of mouth, and later, exposure through travel shows and social media boosted its reputation. Today, it is considered a “must-visit” eatery for anyone exploring authentic Korean street food culture.
About Gwangjang Market
Established in 1905, Gwangjang Market (광장시장) is one of Korea’s first permanent markets and remains a vibrant hub of traditional food, textiles, and crafts. The market is particularly famous for its food alley, where dozens of stalls and restaurants serve delicacies such as mayak gimbap (mini seaweed rice rolls), yukhoe (Korean beef tartare), tteokbokki (spicy rice cakes), and, of course, bindaetteok. The atmosphere here is electric—vendors shouting, sizzling pans, and the aroma of freshly cooked food filling the air. For foreign visitors, it’s not just about eating; it’s about immersing in Korea’s living food heritage.
Menu & Prices at Soonhee’s Bindaetteok
To make your visit easier, here is a breakdown of the popular menu items at Soonhee’s Bindaetteok:
- Classic Bindaetteok (빈대떡) – Around ₩7,000–8,000 per pancake. Crispy on the outside, soft inside, filled with mung beans and pork.
- Kimchi Bindaetteok (김치 빈대떡) – About ₩8,000–9,000, with a spicier, tangy flavor thanks to the addition of kimchi.
- Nokdu Jeon with Vegetables – Around ₩8,000, a lighter version with more greens.
- Makgeolli (막걸리, Korean rice wine) – A traditional pairing with pancakes, typically ₩4,000–5,000 per bottle.
- Soju or Beer – ₩5,000–6,000, perfect for those who prefer a different drink.
The portions are generous, making it ideal for sharing. Many locals order a pancake with a bottle of makgeolli, which has become an iconic duo representing the market dining experience.
Why Foreign Visitors Love It
Foreigners are drawn to Soonhee’s Bindaetteok not only because of its delicious flavor but also due to the authenticity of the experience. Eating here feels like stepping into a scene from Korean history—wooden benches, sizzling pans, and an atmosphere that is raw yet welcoming. Unlike upscale restaurants, the charm of Soonhee’s lies in its simplicity and character. Travelers often mention that it feels like “eating with locals” rather than being in a tourist-only spot.
Moreover, Gwangjang Market has been featured in international shows such as Netflix’s Street Food: Asia, which further popularized Soonhee’s among global travelers. Many visitors also appreciate the affordable prices compared to Western cities, where similar traditional dishes could cost much more.
My Personal Story
I first visited Soonhee’s Bindaetteok after hearing about it from locals. I was immediately reminded of the traditional mung bean pancakes that older generations in Korea enjoyed. The pancake was thick, golden, and flavorful, with a perfect balance of crunch and softness. Every bite transported me back to the stories my parents told about eating bindaetteok on rainy days, paired with makgeolli. The atmosphere, surrounded by cheerful diners and the sounds of sizzling oil, made the experience unforgettable.
Even though today Seoul is full of trendy restaurants and stylish cafés, Soonhee’s Bindaetteok remains timeless. It is not just food—it is a piece of Korean culture served on a plate.
Location
📍 Soonhee’s Bindaetteok is located in Gwangjang Market, Jongno-gu, Seoul. You can easily reach it by subway:
- Line 1, Jongno 5-ga Station (Exit 7) – A short walk into the market.
- Line 2, Euljiro 4-ga Station – About 10 minutes on foot.
Final Thoughts
If you’re visiting Seoul, Soonhee’s Bindaetteok in Gwangjang Market is a must-try for an authentic Korean food adventure. It offers not only a delicious taste of mung bean pancakes but also a living connection to Korea’s culinary history. Whether you’re a food lover, a traveler seeking local experiences, or simply curious about traditional dishes, this spot will leave you with both a full stomach and warm memories.