When the summer heat rolls into Seoul, there is one dish that instantly comes to mind for locals: kongguksu (cold soybean noodles). This traditional Korean noodle soup, made with chilled soy milk broth, is famous for being both refreshing and nourishing. While many restaurants serve kongguksu, one name that consistently stands out is Jinjujip (진주집), located in the bustling business district of Yeouido.
I must admit something: I have never been a fan of soybeans. Normally, I find the flavor a bit earthy, sometimes even slightly “beany.” For this reason, I usually eat kongguksu with a sprinkle of sugar instead of salt, hoping to balance out the taste. But at Jinjujip, it was an entirely different experience. Their soybean broth is incredibly smooth, creamy, and nutty, without the strong smell or aftertaste I usually dislike. It was so delicious that I didn’t feel the need to add sugar—or salt at all. This was the first time I truly understood why Koreans love kongguksu so much in the summer.
A Restaurant with History and Charm
Jinjujip has been around for decades and has earned a reputation as one of the best places in Seoul for kongguksu. Its Yeouido location is always busy, especially during lunchtime when office workers line up outside the restaurant. Don’t be surprised if you see a queue stretching down the block. However, the turnover is fast, and the wait is always worth it.
The atmosphere inside is simple and no-frills, which makes sense—people don’t come here for décor, they come here for the food. There’s a sense of nostalgia too, as Jinjujip has been serving the same dishes for generations, staying true to authentic Korean flavors.
The Menu: More Than Just Kongguksu
While the kongguksu (10,000 KRW) is the star of the show, Jinjujip also offers other beloved Korean comfort foods.
- Kongguksu (Cold Soybean Noodles) – Smooth, creamy broth made from 100% soybeans, poured over handmade wheat noodles. Refreshing and filling at the same time.
- Mandu (Dumplings, around 9,000 KRW) – Steamed dumplings filled with pork and vegetables, perfectly soft and juicy. A great side dish to share.
- Kalguksu (Knife-Cut Noodles, around 9,000 KRW) – A warm alternative to kongguksu, with chewy noodles served in a light, savory broth.
The portions are generous, and many diners order both kongguksu and a plate of dumplings to share. It’s the perfect balance: cold and creamy noodles paired with hot, savory bites of mandu.
Why It Stands Out
What makes Jinjujip truly special is the quality of its soybeans. The broth is freshly ground every day, giving it a natural sweetness and a silky texture. Unlike some places where kongguksu can taste bland or heavy, here it feels light yet deeply satisfying. Even for someone like me, who usually avoids soy-based dishes, this was a revelation.
Another reason people keep coming back is the restaurant’s consistency. Whether you visit in the middle of summer or on a busy weekday, the flavors are always the same—reliable, authentic, and comforting.
Location and Visiting Tips
📍 Address: Yeouido-dong, Yeongdeungpo-gu, Seoul
(You can easily find “Jinjujip Yeouido” on Google Maps.)
Because it is located in Yeouido, home to many corporate offices and broadcasting companies, lunch hours are especially crowded. If you want to avoid long lines, try visiting either right after opening or during early dinner hours. That said, even if you end up waiting, the line moves quickly thanks to the restaurant’s fast service.
Final Thoughts
Eating kongguksu at Jinjujip was more than just a meal—it was an eye-opening experience that changed how I feel about soybeans altogether. What I once considered too strong and unappealing turned out to be creamy, refreshing, and delightful. Jinjujip proves that with the right ingredients and preparation, even the simplest dish can become unforgettable.
So, if you’re in Seoul during the summer and want to cool down with a bowl of authentic kongguksu, Jinjujip in Yeouido is the place to be. And don’t forget to try the mandu or kalguksu on the side—you’ll leave not only full but also deeply satisfied.ㅂ